Logo

I agreed to help my friend in his final assignment lately. He needs a logo for the virtual pizza company and asked me to create one.

I thought it a chance to use what i have learned to create a logo. Actually i need more time to create a real logo but the time here isn't much so i did it to practice my skill and apply gestalt theory.

I did searching and found out most of the pizza's logos are pictures of a pizza that was simply illustrated.My friend, by the way, want me to do that also, including a pizza image in the logo. I tried that but the result is it looked like a poster rather than a logo.

Then, since I love typography and love to play with them, i changed my path to create the logo using fonts. I found fonts that are sans serif and round - it should look like kind of sauce or ingredients in pizza. So found one that pleased me to do the logo.

Think of the rule in gestalt, I'm quite interested in the closure that our eyes can close the image without a line to connect. From this, I made an arrangement of the font "PP" (the name of the pizza company "Paddy Pizza")to look like 2 pieces of pizza - the dots are gathered to create lines that form a triangle (a pizza piece)

Please give me your comments on this so I can improve it and update a latter one in this entry. Thank you!