Sunday, April 8, 2007

Typography with Concepts

There are words that have various meaning when they're put in different type fonts and different backgrounds or just simply color. This is the first time I try arranging a word in different ways to create different meanings.


The first one I chose formal style to do with black font and blue background. I separate the "RE" from the "MEMBER" with the purpose to make it look like an emphasis on how things that you remember related to the people involved in. You can see I also have enough space for the "RE" if it is pushed into the blue zone to be perfect. A reminder.



The second one I want it to be more romantic. Yes, this meaning is quite popular. Remember can be missing, looking back precious moments. The tone in the image should be a little bit sad and moody, so I chose script style with a florist sign (actually it's a special character that you can find in Character Map easily) to make it smoother and curlier.



The final one is the strongest style. The red brings you "warning" and the target sign makes you focus. I put 2 target signs one with low opacity in the centre of the word "REMEMBER" and the second one with yellow at the corner but just a quarter of it. Often when people remind you something, you of course want to remember it, but lost concentration is what you more often meet when you're busy and this banner is also considered as a reminder or a warning that you may cause if you forgot things.

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